从康乐氏橄榄油营销实战谈节日营销之道（Talk about festival marketing from Kangles olive oil marketing practice）.docVIP

从康乐氏橄榄油营销实战谈节日营销之道（Talk about festival marketing from Kangles olive oil marketing practice） The pointer just pointed to December, businessmen began to Mo Li Bing horse eager, eager for a fight. Christmas, new years day, Spring Festival, lantern festival The ensuing Festival, so that businesses up and down, do all they can, against the golden age of the promotion war, that is, festival marketing.. Festival marketing refers to the use of consumers during the holiday season, holiday consumption psychology, the integrated use of advertising, on-site sale marketing, the product promotion activities, enhance the brand image at the same time, but also to directly improve the sales of products. In 2005, Lejk marketing consultants for Spains Kangle olive oil for major festivals carried out marketing planning, and achieved good results. The successful experience of Kangles festival marketing is not only a summary of marketing achievements in the past year, but also an inspiration for the brand which is preparing for Spring Festival marketing. In fact, during the holiday promotions is just a bullet marketing campaign, to improve product sales force of holiday marketing war , enhance the brand image of spoils of war, a full range of combat readiness is the key. Manufacturers should carefully prepare, day, geography, and, to the good holiday this off, have a multiplier effect. Guiding consumption -- the strategy of expanding enrollment Although olive oil in health care, food, beauty and other aspects have magical effect, has long been accustomed to the traditional cooking oil people do not necessarily buy olive oil account.. However, it is obvious that the pattern of gift giving in Chinese festival is not poor, but it can not escape one word: eat. At the same time, with the improvement of living standards, people to eat Chinese standard no longer stays in line with health and safety standards level, but pay more attention to health, nutrition, gifts are also increasingly pay att