免费增值先搭台再唱戏（Freemium first set up the stage again singing）.docVIP

免费增值先搭台再唱戏（Freemium first set up the stage again singing） We are entering an era of free standards rather than heresies. This is the startling expression of Chris Anderson, the godfather of long tail, in his new book, free: the future of business. There is no doubt that, now, free has become a major magic weapon for businesses to attract consumers, all kinds of gifts, experience coupons, trial equipment everywhere. But does the free lunch really exist? As is known to all, human beings have never stopped chasing profit after their own transaction activities. It can be said that maximizing profits is the ultimate goal of the enterprise under the market economy system, and is the essence of the commercial society. In the free economy, in order to realize the balance of the market value chain, the enterprise must fill the value vacancy brought by the free way in a certain way. Free value-added is such a typical business model. By free + pay built from the inverted Pyramid Freemium (Free+Premium), freemium business model, also called the freemium mode is a mixed mode of operation and free of charge, the initial investment by the wide and (Union Square Ventures) the risk investor Fred Wilson (Fred Wilson) is proposed. This new business model, relying on free to provide some basic products or services to the accumulation of popularity, then the launch of value-added service charges, will be part of the free users into paying customers, in order to get profit. This is the first free stage, no tickets, as much as possible to attract audiences in, then singing, when someone is willing to obtain natural position, better service, more recent and more Super Star interaction on the stage the opportunity to most willing to pay. In freemium business, free is a prerequisite. First of all, a large database of basic users will help enterprises to better grasp consumer demand and improve the quality of products and services. Second, the zero threshold greatly reduces the resistance of