卖店陈列技巧（Shop display skills）.docVIP

卖店陈列技巧（Shop display skills） Store display skills The most important and most effective way to represent a brand in a clothing retail terminal is a store in a franchised store on a busy commercial street and in a large shopping mall. How can we stand out among a large number of brands and attract the attention of consumers? Here we will take into account the display of goods and store problems. In the previous article, we put forward a retail terminals four principles - to get in, see, keep, buy and go. And attract into is the first of this principle, after all, only consumers into your area, you have the opportunity to introduce your products and your brand. In the brand concentrated areas, highlighting its own stores (shopping malls counters, area etc.) rely on the following points: 1, brand awareness; 2, decoration, is different from the adjacent brands, such as color, style and so on; 3, the goods on display: display of goods to the adjacent brand a segment; 4, brand positioning and brand to nearby have in common (if not in the sports brand sales dress). This time we are going to focus on the exhibition. Merchandising principles Commodity display determines the sales performance of franchised stores to a certain extent, and it is an important link in the operation of the store. Store display of goods should be in line with the partition display, convenient shopping, beautiful and neat, clean and bright the implementation of several principles: 1. will be the most conspicuous to want to sell goods or most popular items placed in a conspicuous place, also known as effective display. In a conspicuous display, should first consider the purchase frequency, for want of goods sold, should be selected prominent position display. And choose the 2. choice in a prominent and easy choice, easy to look (such as booth) the effective display range, reasonable use of the prevention and control of the most high-end product 3. layout of the beautiful decor, posters, pictures can m