培训区域销售经理—零距离市场自检(上)（Train Regional Sales Manager - zero distance market self-examination (Part one)）.docVIP

培训区域销售经理—零距离市场自检(上)（Train Regional Sales Manager - zero distance market self-examination (Part one)） The end of the year is approaching, and to review the annual work report, work plan, next year, the budget has become routine, in addition, as the regional manager, should also be some deep thinking of regional manager market self management: Market problems are ever-changing, and most of the issues associated with people, so the market management is an art. Market management is also a science at the same time, because of the ever-changing market phenomenon, there is always a certain law to follow. The regional manager is actually their own part of the general manager, undertake the market development, channel management, personnel management within the jurisdiction of the independent, cost control, responsibility, the nature of this kind of work decided to establish a rational way of thinking they must be in the face of the market, to learn the intricacies of the market phenomenon, find the rules main contents are to seize the market work. When the year is not concluded, the regional manager should self check the main points of the market management, find out the gaps and loopholes in the work, and reflect on them for the coming year to improve. Self-test step: First, the primary stage: do not make low-level mistakes 1, the regions key markets (such as offices, areas, districts, major cities), there is no large area of blank areas, no visitors, no delivery, no cover. Explain： Sales logistics is the premise of coverage, no terminal distribution, even there are no gaps in the two batch of service more, how can have good sales. If the self inspection found that there is indeed a large area of vacant territory, the market is not developed, the solution is as follows: A) there is a larger blank area, it is worth adding customers - add dealers to cover. (b) smaller space, the old dealers through efforts to provide perfect service - to persuade and guide the old dealers to