定位与招商案例（Positioning and investment cases）.docVIP

定位与招商案例（Positioning and investment cases） Hefeng computer city three storey podium and office relocation and investment program Introduction: since the beginning of this year, some customers, companies, shops and business offices have been closed to the peak, and the occupancy rate of Feng Feng pavement and office buildings has declined. The vacancy rate has increased. But mainly in the three storey podium and office building. At present, one or two storey podium computer shops operating stability, flow and shipments are basically stable. At the same time, some of the industry personnel speech regression, Feng Feng positioning and investment advantages. At this time, to further clarify the Hefeng three storey podium and office relocation and peak second investment is planning to do so. Feng Feng profile Hop Feng computer city is a subsidiary of Shanghai brilliance group Hunan holding company, which is the Property Management Company of property leasing and management. Ten years of Feng Feng brand promotion experience, Feng Feng brand in the IT industry and Changsha and Hunan market has a certain reputation and influence. Its main property is the peak of computer city property. To the third floor of a stone, mainly engaged in wholesale and retail IT products, is closed to pavement management, leasing and property rights combination paving pavement form; four to seven floor for office, customer groups for computer manufacturers, including seven floor Hefeng office. The third is about 20 home shops vacant, more than four floor office vacancy. Combined peak environment analysis Social environment analysis: Changsha city residents per capita disposable income is 8617.48 yuan, the average per hundred households have a home computer 27.7 Taiwan, residents of the Engel coefficient is 36%, Changsha residents per capita disposable income will be included in the housing, a car more than 5500 yuan investment, household appliances, reserves, the per hundred households owning a c