家电促销（Appliance promotion）.docVIP

家电促销（Appliance promotion） He Siqing, welcome to the three quarter, ten million to benefit, to ceremony to serve the people, he Qing and welcome National Day program of activities I. active background 1, the Lok Lok electrical appliance Co., Ltd. was founded 19th anniversary, to better prove the strength of each family music, to convey the happy family business philosophy, enhance corporate brand image, and carry out a full range of promotional activities imperative. 2, a direct competitor 10000 good use of a large number of funds (either in TV commercials, newspapers, leaflets) to counterpulsation; Gome to before and after the national day opened in Xintang; the environment, Gome, Suning, Yongle electrical appliances chain predators are swallowed two or three level market, the home appliance industry fighting intensified. 3, in order to reduce the negative effects caused by Jiajiale electric appliance Limited company store Gualv relocation, strong publicity Boluo store successfully signed. 4, Chinas traditional national day, is a long holiday, strong spending power, stimulating commodity consumption, brand promotion good opportunity. To sum up, we should make full use of the opportunity, the most reasonable integration of resources, plans and strategies to carry out a longer time span of the series of promotional activities, to promote economic growth, achieve synchronization to enhance brand image and product sales. Two, the theme and ideas 1, the theme of activities Our slogan: during the Qing, nineteen integrity cast brilliant; the store, Qi Qing ritual commitments; (specific time: September 24th - September 30th) During the national day of the campaign slogan: He Guoqing, a magic city yuan appliances, challenge the limit price. (specific time: September 28th - October 9th) 2, make full use of ideas: two opportunities, through preferential delivery, a bargain, Hao Li Yuan special offer machine selling a series of promotional methods, direct to consumers of Rites