对产品生命周期理论与我国企业国际化生产战略研讨（Research on product life cycle theory and internationalization production strategy of Chinese Enterprises）.docVIP

对产品生命周期理论与我国企业国际化生产战略研讨（Research on product life cycle theory and internationalization production strategy of Chinese Enterprises） While becoming a direct investment theory, the impact of product life cycle theory on a specific enterprise is also enormous, and it directly affects the internationalization strategy of a single enterprise. Two: the influence of product life cycle theory on production strategy We believe that the impact of product life cycle theory on enterprise production strategy is also divided into the following three stages: The first stage is the stage of new product, because of some one or several technology companies have the advantage of monopoly and oligopoly market position, very little competition fierce degree of the market is far inadequate, there are few substitutes and high added value of the product cost, enterprises do not pay more attention to Everfount, technology or products can be lost through export to all over the world. The second stage, namely mature product stage. Because broke the monopoly of technology innovation of enterprise and oligopoly market position, a number of multinational companies began to master this technology, and increased competition, the increasingly fierce market competition, alternative products increased, in order to get more profit, more and more enterprises begin to pay attention to decrease product cost, lower cost to start growing favorable position, in order to improve the market share, the multinational companies started from the angle of cost, there is a greater demand in countries and regions set up factories, the implementation of international production strategy, to meet local consumer needs, maximize profits. The third stage, namely standardized product stage, due to the production technology, production scale and product itself has been fully mature, more standardized, this requirement is not high on producer skills, adding more and more competitors, the original product technology monopoly