如何做经销商（How to be a distributor）.docVIP

如何做经销商（How to be a distributor） Market research premise or purpose in general is divided into two kinds, one is the investigation of new brands or new products into the market, the other one is carried out in order to survey some existing brands or products in general, the former sales channels have not established or not perfect, and the latter is established the perfect sales channel and distribution network, so in the course of the investigation, the investigation object to have a clear distinction is that the latter must carries on the investigation to the dealer, and the former is in the process of investigation to understand the sales channels. The dealer survey although the survey content into a separate part, but the dealer as a business to one of the most important aspects of the terminal and the consumer direct sales channel to meet the chain, his role in the market is very great, and he can get the market information is the largest, therefore, to investigate the dealer can relate to almost all the content of research, but also because of this, the dealer survey is very important. Survey of dealers, often using interviews, in chat communication, guide the dealer of the relevant circumstances of current enterprise and product and the current market conditions are analyzed, at the same time need a timely record of finishing, so as to obtain the information needed by the enterprise. But the interview is not the purpose of no direction to chat, a market survey is very focused on the premise of the preparatory work, so is the questionnaire survey, the interview is also the case, because in the process of communication and dealers, must guide, and smooth the end of the interview, so as to achieve the best effect. Specifically, we should pay attention to and grasp the following points: (1) ready to understand the situation: in the interview before, must first understand to interview dealers, some of the characteristics of the main person responsible for the deale