小企业品牌策划推广整套流程（Small business brand planning and promotion of the whole process）.docVIP

小企业品牌策划推广整套流程（Small business brand planning and promotion of the whole process） Heavy secret: small business brand planning to promote the whole process, read this paste, you are also a master Text / flower boss (okayluck2010) I. Analysis of the industry background: According to China Internet Information Center (CNNIC) statistics, by the end of 2009, China has more than 370 million Internet users. While online shopping groups and Internet users is 1 more than 4, that is to say 4 netizens 1 had had online shopping behavior, with gifts consumption force Female (male) jewelry as an example, the largest consumer group of core consumer groups and potential focus on young users aged 15 - 35 years of age, and the characteristics of Internet users overall user is young, this is the most valuable ornament industry groups. At the same time, these people often use various channels, especially the Internet, to obtain the latest decorations information. XX as a raw material processing XXX jewelry, mainly for consumer groups also exist in this characteristic. Only by seizing more young customer groups, especially those on the Internet, to create their own unique brands, such products will be able to achieve greater development in the future. To other industries, for example, the development of the past few years, many innovative marketing strategies and means to open up new ideas in marketing, marketing efforts in the network is also growing. For example, in 2006, Coca-Cola found Tencent, launched a full range of cooperation, implanted their brand image. Followed by the more successful 2008-2009 network is VANCL (own clothing brand) and Thunder KanKan (thunders website) marriage, now, there are many like Chengde, Hualong, jahath Lulu FMCG has launched a different degree of network marketing, perfect and not immersed in the network are combined, to adapt to the the development trend of the. The Internet is an irresistible trend, the impact of the traditional TV ads hegemony, but