尴尬的红酒营销（Embarrassing red wine marketing）.docVIP

尴尬的红酒营销（Embarrassing red wine marketing） This is the best of times and the worst of times.. Many years ago, the British writer Dickens wrote this sentence under the best footnote can be used as a current China wine industry. On the one hand, there is huge market prospect and operable market space. Official data show that in 2008, domestic wine (above scale enterprises) sales of 20 billion yuan. Similarly, sales of imported wines are also growing strongly. At the same time, Chinas wine consumption is only 1% of the total annual consumption of domestic wine products, and the per capita annual consumption is only 6% of the world average, and the huge market space is self-evident. With the rapid growth of Chinas wine market, especially in the global market, especially the consumption of traditional wine, the growth rate of Chinas wine market is as high as 20%. However, on the other hand, behind the exuberant vitality, the domestic wine market is troubled times - the channels are confused and the operation methods are low. Over the years, hoping to tap the market through cultural indoctrination and training has become the most common practice in the domestic wine market. However, many years later, red wine etiquette, wine culture is still the mainstream, Chinese in such a wine culture has a long history of the country, compared to the liquor, the popular orthodox beer, red wine still embarrassed to exist, tepid. Restrict sb.s activities to a designated area or sphere In fact, find a fulcrum, to arouse interest in wine consumption efforts have never stopped, but high in the wine or stay in the high end of the market, stay in the elite, wine lovers wine consumption in the harsh way. Even now many imported wine brands have dropped prices below $100 per bottle, many people still keep a distance from the red wine. This can not be said to be the failure of the promotion of red wine. Even as the first joint venture company of second domestic joint ventures, wine enterprises, br