市场调查分析案例（Market Research and analysis case）.docVIP

市场调查分析案例（Market Research and analysis case） Case 1 At the beginning of 1980s, although Coca-Cola is still in a leading position in the soft drinks market, but due to the Pepsi Co through the years of promotional campaign, to try to show that the consumer tastes more love than sweet taste of pepsi cola beverages, and misappropriation of a Coca-Cola market. To this end, the Coca Cola Co to change the taste of Coca-Cola to deal with Pepsi Cola market misappropriation. The research and development of the new flavor Coca-Cola beverage, Coca Cola Co spent more than two years, invested about 4000000