广告色彩（Advertising color）.docVIP

广告色彩（Advertising color） How much do you know about advertising colors? First, advertising colors Modern advertising is the basic necessities of life in peoples life an important factor, when we buy necessities, consumer products, usually choose products that are advertising, brand, feel these products more reliable and secure. The main purpose of advertising is to sell a product, promote a brand, allow consumers to accept and understand, so advertising designers to help customers when making advertisement, must be the product and market, combined with consumer psychology. (1) the transmission, identification and symbolic function of advertising colors; Color is an important factor in advertising performance. The function of advertising color is to convey some kind of commodity information to consumers. Therefore, the color of advertising is closely related to the physiological and psychological responses of consumers. Color has a profound influence on advertising environment and peoples emotional activities. Advertising colors have symbolic meanings to commodities. Through the unique color language of different commodities, consumers can identify and produce a sense of closeness. The color effect of goods has a certain inductive effect on people. Nowadays, more and more designers and entrepreneurs have paid attention to the unique transmission, identification and symbolic function of colors in advertising. Some large companies abroad and large enterprises have carefully chosen some color as their own image color. Advertising design, in addition to the symbolic color of the impact of peoples feelings, but also need to use the text and image description of the match to give full play to the rich associations of advertising works. The application of advertising colors should be understood and accepted by consumers as a prerequisite, and designers must also observe and summarize the color language in life, and avoid using some of the color combinations of consumer taboo