杉杉离赢利的品牌集团还有多远（Shanshan Group is still far from the profit of the brand）.docVIP

杉杉离赢利的品牌集团还有多远（Shanshan Group is still far from the profit of the brand） After the outbreak of the growth in 90s, the large garment enterprises, as Chinas consumer market matures, and domestic and international brand competition intensifies, the pace of development will also slow down. After a single brand business market reaches a certain magnitude, to create new and old brand extension brand, has become the effective method of these large enterprises to obtain clothing brand new and obtain market higher profits. In this way, Shanshan Group began to try, multi brand management from the late 90s, however, compared with the international multi brand retail giants, Shanshan and also the difference between how far? Since 1997 the first FLRS Shanshan, after 8 years of wind and rain, the lofty ideals and high aspirations still does not change, plans to 2010 have become the 30 brand clothing industry group. However, slogan cannot represent the actual action, desire cannot be converted into market interest, Shanshan in multi brand in recent years in the course of operation to what? In 2003 November, shanshangufen decision of the board of directors: respectively 12 million yuan, 5 million yuan price will be a wholly owned brand FLRS, Shanshan Vance all transferred to natural Chen Xingguo, Hong Wei. At the same time, through various efforts to build the FLRS Shanshan in the market the profit -416 million. Later, in the multi brand strategy of Shanshan slowly began to abandon the road of brand, hope that through agency management and equity management (acquisition) way to get more market potential of the apparel brand. On the one hand, in order to achieve the Shanshan brand Empire dream, also in order to enhance the effect of international Shanshan Group, has agents (MUNSINGWEAR and Le CoQ sportif 000 starwise) (big cock) two sports leisure brand; on the other hand, Shanshan is also home to find outstanding original apparel brand. Through the acquisition of shares or the way