浅析竞争情报在服装品牌企业中的应用（Analysis of the application of competitive intelligence in clothing brand enterprises）.docVIP

浅析竞争情报在服装品牌企业中的应用（Analysis of the application of competitive intelligence in clothing brand enterprises） There is a philosophical joke: two hunters used bullets in their guns, when the two men found themselves stared at by a tiger, ready to flee. When a hunter has started to run, but also to see where the unhurried shoes, laughed at him: “ dont you wear shoes will run faster than the tiger? rdquo, Hunter B calmly said, ldquo, run, but Ill just run over you.! ” After laughing, we might as well think, in fact, the survival of the reason is very simple, — — just find who is the real opponent. Clothing brand enterprises are all aware of the current fierce competition, and find and recognize competitors, with their own long to deal with market changes, is the brand evergreen road. Therefore, it is not difficult to understand why CHIC (Chinese International Fashion Fair) will be the theme for the 2011 “ ”. The clothing enterprises in the fierce competition in the market, in order to survive, we have to find their competitors. I. identifying your competitors and identifying your competitors in the competition; 1, the clothing companies that compete against you are competitors In the clothing industry, many clothing enterprises participate in the competition, but for a limited resources clothing enterprise, he can not put all the competitors in the clothing industry as their competitors. We need to define the concept of competitors here. Competitors in the industry are not all competitors. Only competitors who have the ability to compete with your competitors are your competitors. 2, study their own strategic positioning, establish competitors The first is the choice of competition areas. We know that there will be a lot of market segments in the clothing industry, and the choice of garment enterprises in the market segments is to choose their competitors in this niche. The second is the choice of competition areas. For a garment enterprise, a garment company that may be yo