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管理技巧集中优势 蚂蚁撼动大象!(Management skills focus on dominance, ants shake elephants!)
管理技巧集中优势 蚂蚁撼动大象!(Management skills focus on dominance, ants shake elephants!)
Small companies often make two fatal mistakes when they compete with big companies. One is to spend time and money on business orders that cannot be reached, and two is to attack the weaknesses of big companies. As a result, it wastes resources and doesnt shake the advantage of big companies winning orders. The method introduced in this paper can make small companies focus on superior resources, attack the advantages of big companies, and fundamentally shake their competitive edge, and finally seize orders.
If youre selling for a small company and its competitors are big guys, youre going to have big challenges. The challenge is that big companies often have advantages over smaller ones in todays overly competitive, risk averse buyers market. If youre a small company, keep reading. If youre a big company and read on, you might want to see how a small company is dealing with you.
If a sales team failed, whether they are for small companies or large companies to do sales, the reasons for the failure must be one of the following two: they did not determine the sales opportunity properly, or they defeated rival. There will never be third cases. In fact, small companies can study these two situations in detail, and take effective measures to compete with big companies.
Determine the value of a sales opportunity
The word Qualification and quality (Quality) have the same English roots as the two words. The process of determining a sales opportunity is the process of determining and determining the quality (value) of the sales opportunity. Through this process, we can determine whether the sales opportunities are worth our time and effort.
Value judgment is a process, not a one-time job. This means that you dont judge the value of the target customer just when you start the contact. Instead, you need to be very careful and keep judging.
There are many reasons to do so: small companies found by cus
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