毕业论文——韩剧中的文化传播.doc

韩剧中的文化传播 摘 要：韩剧，乃韩国电视剧的简称。中国最早引进韩剧是在1993年，近二十年来，韩剧在我国电视剧中的比率节节攀升，据有关资料表明，韩国从1997年开始，电视节目的出口以每年33%的速度递增，其中有25%左右的节目销往中国。《中国电视剧市场报告2005-2006》显示，2004年一年中，我国内地批准引进发行的电视剧共计70部，韩剧位列第二。韩剧的传播，已不仅仅是单纯的电视剧本身的输出，更是带动了韩国旅游、服饰、饮食、电子数码、汽车等一系列的商品经济的输出，韩剧输出给韩国带来的收益，更是比单纯的电视剧版权收益翻了无数倍。 本文结合多部近年来收视率排名靠前的韩国电视剧，从其本身的文化内容及其所带动的消费观念着手，对这种“文化开路、经济紧跟”的现象进行分析，为充分分析韩剧传播带来的影响以及韩剧文化传播的另一面，并总结可供我国电视媒体学习的关键点。 关键词：韩剧；文化传播；经济 Abstract: Korean dramas, is the short for south Korean TV series. Chinas first introduction of Korean drama is in 1993. In the recent twenty years, Korean dramas have occupied a steadily increasingly percent in Chinese TV dramas market, according to interrelated data. South Korea抯 ratio of TV series export increaes by 33% annually from the beginning of 1997, of which about 25% flow to china. As The Chinese TV series Market Report 2005-2006 displays, in the year of 2004, the main land of China imported and issued 70 authorized TV dramas in total and Korean TV series ranked second in the list. The spread of South Korean dramas is not only just the output of the drama itself, more importantly, it also drives the development of its tourism, clothing, food, electronics, automobile industry and so on. And the profits brought by TV spread is times over that of TV copyrights. This article combining with several Korean TV dramas of high audience rating in recent years , gives a profound analysis in the phenomenon of ?culture ploughs and economy follows?in terms of the inner cultural contents of TV itself and the changes in consumption concept it brings about , with the aim to fully analyze the impacts of the tansmission of South Korean dramas , impose a new eye on its spread of culture. And to summarise key points from which Chinese TV media can learn lots. Key words：Korean drama；Cultural transmission；Economy 1.绪 论 在近二十年的时间里，韩剧像龙卷风般席卷了整个亚洲地区，由韩国三大电视公司MBC、KBS、SBS掀起的风暴影响了包括中国、日木、新加坡在内的大部分亚洲国家，尤以中国为甚。有关资料显示，韩国从1997年开始