乡村连锁经营营销策略分析 .docVIP

编 号： 审定成绩： 重庆邮电大学 毕业设计（论文） 设计（论文）题目： 以乡村基连锁经营企业为例 单 位（系别） ： 经济管理系 学 生 姓 名 ： 专 业 ： 班 级 ： 学 号 ： 指 导 教 师 ： 答辩组负责人 ： 填表时间：年月 重庆邮电大学教务处制摘 要 【关键词】  ABSTRACT Chain management through the division and specialization management, causes the enterprise to get a better return to scale. It as an important part of the market marketing, can effectively improve the enterprise market share, and improve enterprise work effect achievement, promotes the enterprise the competitive ability. But in our chain operation of enterprise development are still exist many problems, use what marketing strategy to make the sustainable development of the enterprise to all domestic chain enterprises focus. This article analyses the marketing 4 C and 4 P theory, and on the basis of rural base chain enterprise in chongqing as an example, analyzed the country and chongqing restaurant enterprise of present situation and problems, from 4 C theory field set out, with the new marketing thinking to re-examine the chain enterprise of chongqing rural marketing strategy, and improve rural base chain enterprise market shares and competitiveness. Then for domestic chain fast food enterprise provide a good development mode and marketing strategy advice. 【Key words】Chain operation 4c marketing theory Marketing 4p marketing theory  目 录 前 言 ………………………………………………………………………………………………第………………………………………………………………………………………2 第一节 ……………………………………………………………………2 第二节 ………………………………………………………………………………2 第二章………………………………………………………………………….4 第一节 ………………………………………………………………………4 第节………………………………………………………………4 第三节 我国餐饮连锁经营现状………………………………………………………………5 第三章 ………………………………………………………………6 第一节 营销策略的发展及定义………………………………………………………………..6 第二节 营销策略的理论4P…………………………………………………………………….6 第三节 新型营销理论4C………………………………………………………………………7 第四章 ………………………………………………………10 第一节 重庆乡村基连锁企业概述……………………………………………………………10 第二节 重庆乡村基连锁企业营销现状…………………