少儿类节目主持人的角色把握和职业素养——以刘纯燕为例.docVIP

天 津 师 范 大 学 本科毕业论文（设计） 少儿类节目主持人的角色把握和职业素养 ——以刘纯燕为例 学 院：新闻传播学院 学生姓名：XXX 学 号：XXXXXXXX 专 业：播音与主持艺术 年 级：2013届 完成日期：2013年X月X日 指导教师：XXX （只写教师姓名即可，无须写职称）摘 要 主持人是连接电视媒体和观众之间的桥梁和纽带。观众验收节目通常取决于对节目的认知和好恶，所以，让观众接受和爱是这个节目成功的有力保证。孩子作为一个典型的生理和心理特别的特殊的受众群，儿童节目主持人的要求特别严格和挑剔。正是因为他们对童话般可爱的卡通形象非常爱，儿童节目主持人尝试卡通形象来吸引观众的目光，儿童节目主持人卡通形象定位立即成为各级电视杀手锏，取得了良好的评价。虽然这种现象流行了二十年，但经典的卡通形象少之又少。但其中，中国中央电视台主持人刘纯燕大风车中塑造“金龟子”的形象是一个杰作，它在孩子们的心已经很难超越。本文就以刘纯燕为例，对少儿类节目主持人的角色把握和职业素养进行研究。 关键词：少儿类节目；主持人；角色把握；职业素养 Childrens programs the role of the grasp and professional quality -- to Liu Chunyan an example Abstract The host is connected TV media and audience between the bridge and the link. The audience acceptance programs usually depends on the programme of the cognitive and likes and dislikes, so, let the audience to accept and love is a powerful guarantee for success of this program. The child as a typical physiological and psychological special special audience, children show host requirements special strictly and picky. It is because they have a fairy tale lovely cartoon image very love, children show host try cartoon image to attract the audiences attention, the childrens program host cartoon image positioning immediately become at all levels of TV ace in the hole, has obtained the good evaluation. Although this kind of phenomenon popular for twenty years, but classical cartoon image few and far between. But among them, the China central television host LiuChunYan large wind turbines to create the beetle image is a masterpiece, it is the childrens heart is hard to surpass. This article LiuChunYan as an example, the childrens class presenter role grasp and professional quality were studied. Key words：Childrens programs; Host; Grasp the role; Professional quality 一、少儿类节目主持人的角色把握 1 （一）角色把握符合少儿受众的基本特征 1 （二