2010丰台七选五分析.ppt

If you walk into W. Lloyd Jerome’s dental surgery(手术) in Glasgow, you’ll see bright paintings and a fashionable blue couch which patients sit on while he checks their teeth. Jerome says, ‘That’s because they’re frightened.’ 71 ‘That’s why I don’t wear a white coat. I find that’s one of the things that people associate with pain. In fact, my philosophy is that dental treatment should take place in an atmosphere of relaxation, interest and, above all , enjoyment.’ Which is all highly shocking for anyone who associates dental treatment with pain, or at the very least, formal, clinical visits. He says, ‘If people are relaxed, entertained and correctly treated, they will forget such previous unpleasant experiences.’ .’ Virtual - reality headsets are one of his new relaxation techniques, ‘ 72 The headsets are used for the first check – up, where the patient sits on the blue couch and watches an underwear film while I look at their teeth. “Then the headset switches to a special camera, to give the patient a visual tour around their mouth Another key point is that the surgery smells more like a perfume shop than a dentist’s. Today there is the smell of orange. “When people walk in, I want them to realize with all their senses that it’s not like going to dentist’s. Smell is very important. 73 ’ Known as Clasgow’s most fashionable dentist, Jerome is keen to point out that he takes his work very seriously. ‘ 74 ’ For example, Jerome uses a special instrument which sprays warm water on the teeth to clean them, rather than scraping them. ‘It feels a bit strange, but as long as people are relaxed, it’s not painful.’ 75 ‘One of the things I found out there was that when you make it easier for the patient, you make it easier for yourself’ He sees his patient – centred attitude as the start of a gradual movement towards less formality in the conservative British dentistry profession. At that moment, a patient arrives. Jerome rushes over, offers him a cup of te