跨文化交际实用教程胡超编著unit_2__3_daily_verbal_communication.ppt

Daily Verbal Communication An idiom Teaching Objectives 1.To understand how language and culture are closely linked 2. To understand pragmatics in intercultural Communication 3. Identify the cultural differences in addressing, greeting, conversational topics, visiting, parting, compliment and response, gratitude and apology. What is verbal communication Verbal: connected with words and their use Verbal communication: communication done both orally and in written language Easier to use words to represent one’s experiences within the same culture because people share many similar experiences. More troublesome in verbal communication across cultures because people’s experiences, beliefs, values, customs, traditions and the like are different. Language and culture Mastering all those rules of language，such as phonology, morphology, syntax and semantics, is still not enough for effective communication, for language and culture cannot be separated. They are intertwined, shaping each other, as in the chicken and egg dilemma --- which came first, the language or the culture? When selecting words, forming sentences, and sending a message, either oral or written, one also makes cultural choices. Pragmatics in intercultural Communication Language can be used to perform many tasks: to address people, to compliment people, to make a request, to extend an invitation, to declare a man and a woman husband and wife, and even to sentence a criminal to death. Pragmatics is the study of the effect that language has on human perceptions and behavior. By learning pragmatics, we can understand how to communicate properly. Our everyday communication is filled with such pragmatic use of language , but the realization of speech act is different from culture to culture. Verbal Communication Form of address Greeting Initiating conversation and conversation topic Visiting Parting Compliments and compliment responses Gratitude and apology Addressing by names Name order Surname + given name