工商管理外文参考文献翻译.docVIP

外文参考文献翻译 题 目： 学院： 经济管理学院 专业：工商管理 班级： 学号： 学生姓名： 导师姓名： 完成日期： 2010年04月日 一、外文参考文献原文 All too often, marketers of homogenous products fail to identify their competitive advantage, resulting in dismal results. Similarly, SME participants find it difficult to identify such competitive advantages. Fortunately, the Franchise Model facilitates the notion of ‘ being in business for yourself, but not on your own’. The reason for this case is to facilitate competitive advantage within a Home Entertainment SME Franchise environment, enabling participants to successfully compete with the corporate environment. The outcome is to identify and implement Service Profit Chain (Heskett et al, 1997) initiatives, linking customer service to long term profitability and growth. The home video industry is a product of technology. Prior to the introduction of the home VCR in 1976, there was no way to watch movies at home, except as shown on broadcast television, and no one had thought of a retail store where movies could be rented for the night. In the course of the past quarter-century, those VCRs and those video rental stores became the foundation for a US$ 17 billion industry. This study researches the Home Entertainment Video Rental industry, consisting predominantly of SME home entertainment outlets. The particular analysis is in a leading South African Franchise system, consisting of family owned ‘Franchisees’. The service profit chain will centre on analysis from the gurus on the topic, specific reference to The Service Profit Chain- how Leading Companies Link Profit and Growth to Loyalty, Satisfaction, and Value, as depicted by Heskett. J, Sasser. W, Schlesinger. L, (1997). Concepts, models and frameworks will also be researched from leading customer se