产品组合复杂度和组织创新绩效权衡研究.docVIP

产品组合复杂度和组织创新绩效权衡研究 　　摘要： 本文首先分析了由于产品组合复杂度的增加给企业创造组织创新绩效，其次分析了其为企业带来了成本，分析得出产品组合复杂度与组织创新绩效之间是倒U型关系，针对以上分析，本文提出了值得管理者思考的问题：如何有效地管理产品组合复杂度。 Abstract： This paper analyzes that product portfolio complexity can not only bring to create organizational innovation performance， but also bring cost. So， there is a reverse-U relationship between product portfolio complexity and organizational innovation performance. This paper proposes that how to manage product portfolio complexity effectively. Managers are worthy of serious consideration and research on this question. 关键词： 产品组合复杂度；组织创新绩效；沟通成本；产品创新