基于移动互联网环境的企业市场营销策略研究——以杜蕾斯为例.docxVIP

基于移动互联网环境的企业市场营销策略研究——以杜蕾斯为例摘 要：移动互联网的爆发改变了群体消费行为和消费观念，势必影响传统的产品销售渠道和组织方式。抓住日益庞大的移动互联网用户群体，是企业未来发展、转型、升级，乃至生存的必由之路。本文在归纳总结移动互联网环境和用户群体特点的基础上，通过分析研究杜蕾斯市场营销策略经验做法，提出移动互联网环境下FLSI市场营销策略。关键字：移动互联网；企业营销；市场营销策略；杜蕾斯Abstract: The outbreak of mobile Internet has changed the group consumption behavior and consumption concept, will inevitably affect the traditional product sales channels and organization. To seize the increasingly large mobile Internet user groups, is the future development of enterprises, transformation, upgrading, and even the only way to survive. On the basis of summarizing the charact