主题式商场设计之个案研究-岭东科技大学数位学习平台.pdfVIP

主題式商場設計之個案研究 A Case Study on Thematic Commercial Design 陳鴻勝* Hong-Sheng Chen* 嶺東科技大學視覺傳達設計系專任助理教授 摘 要 本文探討主題式商場設計，並以在2011年開幕的曼谷Terminal 21百貨公司為例，進行個案研 究。購物空間的環境近年來廣受消費者重視，在消費者意識抬頭的現代城市中，提供一處安 全舒適、具有視覺想像刺激的主題空間，成為戰雲密佈商場中致勝的關鍵。如何更新空間設 計，以主題性的聯想，提升來客率並帶動話題？經營者挖空心思創造異國情趣的想像空間， 其目的為何？本研究透過實地觀察與記錄，企圖瞭解其中的奧秘。Terminal 21不單單只是一 個簡單的百貨商城，設計者將整棟大樓打造成為一個航空站內航廈的樣貌，連同視覺標誌設 計、服務人員的穿著打扮、廣播系統播音方式、廁所的視覺設計、樓層主題命名與設定…等， 皆有值得吾人學習借鏡之處。服務業乃品質至上、能體貼消費者便能帶來更多的顧客，此一 設計原理已被大眾接受。本研究為研究者於2013年實地調查研究所得，並與讀者分享主題式 商場的個案，期盼能引起未來更多有關於主題式環境視覺設計的研究。 關鍵詞：主題式設計、Terminal 21、百貨公司 ABSTRACT This research exploded thematic design in commercial buildings. Terminal 21 department store in Bangkok was the main case of this study. Recently, more and more designers focus on the visual environmental design for consumers. It is a key issue that how to provide comfortable thematic space which can stimulate viewers＇ imagination. How to provide vivid thematic deign for commercial department store? How to create a buzzard shopping experience? This paper studies Terminal 21 department store and share photos with readers. The whole building was designed as an airplane terminal. Each floor was given its own themes in terms of international cities, for example, Tokyo, London, Istanbul and Carrabin Sea. Not only on visual environment, but the designers also made thematic cloth design, graphic design, restrooms and so on. Author likes to share his thought and photos with readers. If you like, please link to flickr website as follows. /photos/hschen/sets/72157632795556658/ Keywords: thematic design, Terminal 21, department store. 1 一、緒論 本文研究曼谷近年來興起的主題式購物商場設計，企圖瞭解這類環境視覺設計的