Film Titles Translation–From Cultural Perspective.docVIP

Film Titles Translation–From Cultural Perspective Film is one of the most influential mass media. As an audiovisual art, it follows and reflects people?s life. Films, as an indispensable way of entertainment for ordinary people, has begun to attract every nation’s attention, play an important part both as an access to the foreign culture and as a significant way of spreading the native culture. Therefore, film translation has been attached increasing attention all over the world. However, being a special and significant part of translation, film titles translation is an area that is far from being explored. Film title delivers the most important information about the film to the audience. As the film is a popular art, it also has commercial value. An excellent translation of the film title would undoubtedly contribute a lot to the charm and success of the film. On the contrary, a poor translation may not only fail to attract audience, mislead the audience, but degrades the value and beauty of the original film on the whole. Therefore, it is really high time that film title translation should be given due attention to in the present field of translation studies. This paper will discuss film title translation mainly from a cultural perspective. Film titles, as the keystone to films which are part of culture, are also carriers of culture. So here in this paper, we have to emphasize on the differences between Chinese and Western countries. Culture refers to the entire way of life of a society. Culture is reflected not only in such material things as clothing, food and houses but also in non-material things such as ideas, customs, family patterns, slang and other formal or informal languages. So culture can be divided into three categories, namely, material culture, institutional culture and mental culture, the last one can be counted as the most important one. Material culture, which refers to all the products of manufacture, included all the tangible th