新野纺织股份有限公司企业文化建设的研究.docxVIP

摘 要企业文化是继经验管理、科学管理理论之后形成的一种新的企业管理模式。进入21世纪以来，越来越多的企业家认识到，现代企业的竞争已经深入到了文化层面，文化的竞争是更高层面的竞争。因此，加强企业文化建设已经逐步被众多有远见的企业列为企业管理和战略的重要内容。但是，由于对企业文化的理解存在偏差等原因，在国内的企业文化建设中还存在各种各样的问题。这些问题耗费了企业的资源和精力，也影响了企业文化建设的效果。改革开放以来，我国企业文化建设理论上与实践上取得了很大成绩，对建设我国特色社会主义建设和促进国民经济发展都起到了积极作用。在知识经济到来的今天，企业要想发展并在竞争中立于不败之地，必须高度重视企业文化建设，充分发挥企业文化在市场竞争中的作用。本文从企业文化建设的基础理论介绍入手，阐述了企业文化建设的重要性及建设途径，文章以新野纺织企业文化建设作实证分析，指出未来企业文化建设的方向。关键词：企业文化 建设 问题 建议 AbstractFollowing with the experience management and the scientific management,corporate culturehas become a new modeof enterprise management. Since the beginning of the 21st century, more and more entrepreneurs haverecognized that the modern enterprise competition has depth to the cultural dimension,and culturalcompetition is higher levels competition.Therefore,strengthen the construction of corporate culturehas gradually been regarded as an important part of enterprise management and strategy. However, owing to the misunderstand of corporate culture or etc, construction of corporate culture in our country have come across many problems, which consumed the enterprisesresources and energy, and affected the effect of theconstruction of corporate culture.Since the reform and opening up, Chinas building of enterprise culture in theoryandpractice has made great achievements . Today the arrival of knowledge economy, enterprises are to develop and remain invincible in the competition, we must attach great importance to corporate culture, corporate culture, give full play to the role of competition in the market. In this paper, the basic theory of corporate culture describes and expounds the importance of enterprise culture and building ways, the article finally safe color for empirical analysis of corporate culture, that the future direction of enterprise culture. Keywords: Enterprise CultureConstruction problems measure目录第一章引言1.1问题的提出随着我国市场经济的高速发展，企业特别是大型企业集团，日益面临着内部管理滞后、外部竞争激烈的严峻挑战。越来越多的企业已经认识到，企业文化是企业生存的基石、发展的动力和制胜的法宝。作为大型企业的新野纺织公司，早在2004年开始建设企业文化时，就清醒地认识到，在知识经济、