商务英语5班 第二小组 第三单元课件.pptVIP

2. Sale Links: JD Mall retail businesses are mainly depend on the B2C web site nowadays, consumers can log on to the website place an order to order, can also be ordered by phone. JD Mall is respectively established call center in Beijing headquarter and the 2 branch companies to provide real-time help and guide services for customers, JD Mall for all goods supplied with the invoice, to ensure the smooth progress of after sale service. 3. Payment Services: JD Mall currently offers the goods to be paid in cash and goods to the bank card payment, online payment, bank wire transfer, postal remittance and company transfers and other payment methods. The online payment services include Alipay, TenPay, and IPS and E-currency payment. 4、Distribution Services配送服务 5、provide traditional after sale service by E-businessmen: Installed DIY Extended warranty service Door-to-door service Redeem Gift card of JD Home appliance with old change new Commodity Goods Characteristic service Channel Management in JD 京东商城 淘宝商城 CEO 刘东强 张勇 商业模式 B2C B2C 产品 以3C产品为主，日用百货为辅 产品种类繁多 支付方式 在线支付、第三方支付、货到付款、邮局汇款 第三方支付 特色服务 五日售后保障 DIY装机服务 上门自提服务 价格保护承诺 商品代购服务 360度视频展示服务 即时拍卖模式 用户产品评价系统 运费实收多退少补 提供100%品质保证的商品，7天无理由退货的售后服务，提供购物发票以及购物现金积分等优质服务 Competitor 1,the implementation of enterprise direct sales model for individuals,abandoned the traditional intermediate links, reduce product cost. 2 ,has all the goods are authentic quality assurance, good corporate reputation. 3, rich in resources, rich selection of merchandise. 4, convenient shopping channel, merchandise delivery, convenient and reliable method of payment. Part JD Characteristic Channels to Obtain Competitive Advantage four JD Mall has always insisted on low-cost model, and their profit point is not clear, if it still keeps cheap model, instead of helping the company has a positive profits, later the amount of financing is difficult to come. JD’s problems lie in: 1. It is not accurate to say their profit model, just a cheap.