婚庆业宏观环境分析.doc

姓 名： 郑 军 洪 学 号： 战略管理（论文） 婚庆业 宏观环境浅析 姓 名 系 别 管 理 系 所学专业 学 号 指导教师 老 师 大学目 录摘要 II Abstract III 1引言 1 2我国婚庆业的 1 3我国婚庆产业发展现状与前景分析 2 3.1产业链逐步形成 2 3.总量规模 2 3.3企业规模 2 婚庆业的宏观环境分析 3 4.1 P 政治法律环境 3 4.2 E 经济环境 4 S 社会文化环境 4 4. 5 5 市场营销环境复杂动态的发展变化 5 结论 6 参考文献 7 致谢 8 婚庆业宏观环境析 关键词 ，，，。  Abstract The wedding, as a new industry, in the whole nation has come to the extent of the boom. Beijing, Shanghai, guangzhou, shenzhen, wedding company have mushroomed. Especially in Shanghai to the founding of the wedding, formal flaunt the wedding industry are on the direction of specialization, standardization. The wedding industry is growing as a new rising sun industry, wedding consumption market dress, wedding photography, wedding service, wedding banquet, jewelry and the development of the industry matures, and with the young of other industries such as home appliances consumption, furniture, bedding, interior decoration, real estate, automobiles, bank insurance industry association, DuoGe 40 gradually formed remarkable wedding industry chain, filled with a huge potential business opportunities. In the wedding industry fast in the development process, related enterprise also pay more and more attention to the brand service and scale operation, wedding high-level service, the rise in the industry to meet the contemporary youth in pluralism, vogue is changed, individuation, seek romantic service requirement and efforts, the wedding industry chain of industry are big forms gradually. The wedding industry development present situation and future in this case, the simple macro environment analysis. Keywords：Wedding industry, Macro environment，strategy,services。  1引言 婚庆业作为一个新兴行业，其以快速的增长，与覆盖广阔的相关领域，被越来越多的人所看好。婚庆业的快速增长也存在着很多不和谐的因素，分析好婚庆业的宏观环境，对其以后的健康发展与深度、广度发展有着重要的意义。2我国婚庆业的 婚庆作为一个新兴行业，在全国已到了火爆的程度。北京、上海、广州、深圳，婚庆公司如雨后春笋般涌现。尤其是上海婚庆协会的成立，正式标榜婚庆行业正朝专业化、正规化的方向发展。婚庆产业正逐渐成长为一个新的朝阳产业，有数据显示，中国每年因婚庆产生