剑桥商务英语(人邮版)Unit 16.pptVIP

LOGO Unit 16Business culture and ethics Section 1 Corporate Culture Business English Learning objectives To understand the concept of business culture and corporate culture To get familiar with the related words and expressions To integrate the skills with both in-class activities and after-class assignments To develop creative thinking and be able to solve the problems related with corporate culture Tasks - based To develop the skill of expressing probabilities Learning procedure Lead-in Reading comprehension Drill practice Conclusion assignment Introduction Further discussion creative thinking Definition of business/ corporate culture 3 cases of corporate culture Talk about probability Introduction-- Business culture the environment in which it operates. philosophy, values, shared assumptions, group standards, the behavioral patterns of its employees etc. Business culture/ corporate culture corporate citizenship—the companys relationship to the larger environment human resource management — a variety of human resource policies and practices, including the nature of interaction between managers and employees, the responsiveness to diversity issues in the workplace, safety and training programs, ect. Broader sense Narrower sense Corporate culture It is an unwritten value-set that management communicates directly or indirectly that all employees know and work under. It is the underlying soul and guiding force within an organization that creates attitude alliance, or employee loyalty. A winning corporate culture is the environmental keystone for maintaining the highest levels of employee satisfaction, customer loyalty, and profitability. --John OMalley in Birmingham Business Journal The Narrower Sense Case study No.1 Q： Are employees in 600 group well integrated with the management? Could you list some facts? A： No. Managers have their own dining room and car parks. They ask for worker’s ideas but n