剑桥商务英语4 Unit 7 case study KGV Europe.pptVIP

CASE STUDY  KGV Europe;Managers List;The? conference?process?;;;;;;18 ~ 25： dance music 35% pop/rock 30% 26 ~ 40 ： pop/rock 40% dance/music soul/reggae 20% 41~ 60 ：classical 33% jazz 27%, 60 above：classical 70% jazz 20%;;The megastores’sales： rise by 8% = 55% of the company’s turnover heavy expenditure on advertising and promotion. .;Reasons for KGV’s poor performance;A 10-minute recess