新剑桥商务英语 Unit 16.1 Corporate culture.pptVIP

Unit 16 Business Culture and Ethics Corporate Culture Lead-in Lead-in corporate culture = the personality of an organization i.e. “how things are done around here.” or “how we do things around here.” ◆ core values and beliefs ◆ corporate ethics ◆ rules of behavior ◆ the architectural style and interior decor ◆ the clothing staff wear ◆ commonly used language, logos, brochures and company slogans ◆ company structure ◆ onsite perks, such as break rooms, coffee room and gyms How important is a corporate culture ? Make or break a company Affect the employees in many different ways: the way they work together, the training and skills development they receive, the chances of their career advancement, work environment and the benefits they get, etc. Directly linked to productivity Offer significant competitive advantages over rivals Improve the management Offer a prerequisite for company’s success What is important when shaping a better corporate culture? Leadership Team spirit Innovation Reward system Adaptability Employee’s commitment Mission clarification Fair system of internal promotion What kind of corporate culture would suit you? Work in a company where employees are friends and talk about personal matters. c YOUR SITE HERE LOGO * c Unit 16.1 Every organization has a unique culture, with its own history, its own ways of approaching problems and conducting activities. What is corporate culture? What is corporate culture? broad term The ways to express corporate culture specific term Keep your work life separate from your personal life. Work in a company where roles between managers and staff are flexible. Prefer the security of a company with strong traditions. Work in a company where people have clearly defined role and there is more distance between staff and managers. Work in a company which values new ideas and takes serious risks. Why c YOUR SITE HERE