第4组BEC作业.pptVIP

May 1, 2012-- Promotional activities The background of activity In the coming Labor Day, our company is going to release new products doors, which is include interior doors and exterior doors. We will sell the doors not only at the shop, but also on the Internet. 1. Objectives: in order to improve the visibility and image of our products, attract the masses and increase sales under the increasingly fierce competition in the furniture industry, We company plan to hold the promotion on May1,2012 2. Period: May 1, 2012- May 3, 2012 3.Venue: Entity stores distributed in rural, suburb and urban areas which sell these products 4.Preparatory work: 1)We will advertise on microblog about the activity. Meanwhile, the staff of the company can also publicize the promotional activities by using their own blogs. 2)We will locate Consumer groups at the age of 25 to 55 and the income between3000-10000 .Send the messages and e-mails to the groups about the activity. 3)We will hand flyers out at the street including in the village, suburb and city particularly in the village. Because more and more villagers want to decorate their houses. 4)(A) If customers buy two more doors, we will give a 20% discount. At the same time, we will delivery and help the customers install the doors (B) We seek for some large chain retailers to reach the agreements. Our company promise that all merchandise of doors will be given a special 30 percent discount. (considering the long-standing business relationship between two companies) 5.Content: 1)Specific advertisement: If you are looking for high-quality,?interior wood doors?and?exterior front entry wood doors?at reasonable prices, you have come to the right place. We believe that we are the biggest and the best wood door manufacturer in the country and that our pricing can’t be beat. The combination of our size, advanced technology, fully integrated manufacturing processes, experience, dedicated employees,?environmental awareness, and true dire