Cultural Differences of Advertise Language between China and Western Countries_英语毕业论文.docxVIP

Cultural Differences of Advertise Language between China and Western CountriesAbstract: Nowadays, with the development of economy and social culture, advertising plays an important role in people’s life. Without advertising, economy will never develop and prosper rapidly. Advertising language is an important part of advertising. On the one hand, it is subjected to social culture. On the other hand, it also reflects social culture. This article aims to analyze Chinese and western culture through advertising language and show how cultural factors affect advertising so as to promote the cross-cultural communication between the Chinese and the westerners.Key words: advertising language; Chinese and western culture; differencesWith the development of economy and social culture, advertise has become to influence all the aspects of society, playing an essential role in people’s life. It is not only a marketing instrument, but also a kind of cultural product. Therefore, advertise language, as the output of social culture, reflects and also restrained by social culture. Thus, through advertising language we can find out the differences between Chinese and western culture.I. Introduction Advertise is an information spreading tool, which plays an important role in product publicity. It aims at delivering information of the products and its service, establishing a better brand image and cooperate image, and stimulating their desire to purchase. It encourages people to buy the products yet with great satisfaction visually and psychologically. II. Cultural differences in advertise language Advertise language embodies social culture and social culture in turn influences and restrain the expression of advertise language. The values, culture, custom and aesthetics of a nation will certainly exert influences on advertise language, reflecting their cultural characteristics and differences. 2.1 Cultural differences in valueThe traditional family ethical spirit of China is of family st