商务英语与写作Chapter One.pptVIP

Chapter One General Principles of Business Writing Our course is - An English course combining international trade with English.Goal of our course is - To cultivate the ability of negotiating international trade in English, especially in English correspondence.e.g. policy, interest, discount, COD,FOB etc. Requirements for business English writing Good command of English Knowledge of business theory and practice Knowledge of technical terms Knowledge of psychology Skills in salesmanship There always exists intense competition in international markets. The use of Commercial English is, to a certain extent, the kind of tool , which brings you success and profit. That is why People say Commercial English has dollars-and –cents value. So keeping in close contact with a client is to keep a piece of property 一. General Description of English Communication for International Trade Forms of communications for International Trade A. business letters B. telegrams C. telex D. fax E. E-mails 二. The parts of a business letter 1. the letter head 2. the date 3. the inside address 4. salutation 5. caption/subject 6. body of the letter 7.the complimentary close 8. the signature 9. enclosure notation 10. carbon copy 11.postscript 12. reference number 13. attention line Parts Principle parts（标准部分） Optional parts（可选部分） The principle parts Letterhead 信头 Date Inside name and address Salutation 称呼 Body 正文 Complimentary close 结尾敬语 Signature The Optional parts The reference number（发文/参考编号） The attention line （经办人） The subject line（事由/标题） Enclosure notation （附件） c.c. (carbon copy to) p.s. (Postscript)（附言） 三. The principles of satisfactory composition of a business letter(the 7 C’s) 1. consideration 2. courtesy 3. clarity 4. conciseness 5. concreteness 6. correctness 7. completeness 1. clear 2.concise 3. correct 4. courteous 5. conversational 6. convincing 7.complete 1.consideration: Prepare every message with the reader in mind and try to put yourself into his plac