微软中国高级经理人培训——成功的产品管理.ppt

* * * * * * * * * * 练习8：定义价值主张 定义价值主张 内容: 为我们的产品进行市场区隔 目标客户关注点 定义产品的价值主张 形式：小组 时间：20-25分钟 实例：Windows .NET Server For IT Implementers, who want to be empowered to control their network infrastructure, Windows .NET Server provides reliable deployment, management, and use of the network infrastructure that allows you to respond faster than you can on any other platform. Windows XP Professional: MM Positioning Framework Positioning Windows XP Professional delivers greater value to the organization by improving end user productivity and by reducing the costs and complexity of the desktop infrastructure, enabling your IT resources to be more effective and boosting your ability to keep the infrastructure secure. Essence Greater Value to your company Key Proof Point Improved reliability, Reduced Costs, Increased Security Pillars Increased End User Productivity Reduced IT Costs Enhanced Security Pillar Statements Improve end user productivity with new capabilities that provide improved reliability, and more flexibility and support for your mobile workforce. Reduce the time and cost your IT department spends supporting and managing the desktop infrastructure and the time all of your employees spend dealing with PC problems Boost your ability to effectively combat security threats and breaches with stronger security technologies and improved security tools and settings, in order to protect vital systems, business information, and the investments you’ve made. Proof Points Enhanced Reliability Improved reliability of a Windows XP Professional PC provides greater uptime for PC users, increasing their productivity and reducing the number of help desk support calls System Restore that can roll back a computer to a previous working state without losing more-recent documents, data, or e-mail Automated System Recovery lets you save and restore applications, the system state, and critical files on the system and boot partitions IntelliMirror enables you to redirect the My Docume