市场营销论文_我国自主品牌汽车国际化营销问题研究.pdfVIP

我国自主品牌汽车国际化营销问题研究 ..我国自主品牌汽车国际化营销问题研究 摘 要 近年来，随着中国自主品牌汽车企业开始在国内市场站住脚，越来越多的企业开始 向国际市场进军，这种现状被引起了广泛的关注。但是进军国际市场难度非常大，各种 问题和困难也随之出现。本文针对目前我国自主品牌汽车的现状以及走出国门后出现的 难题，以及所要采取的国际化措施进行了探讨和总结，以企业国际化经营的相关理论为 基础，就自主品牌汽车国际化营销进行了研究。 论文对我国自主品牌汽车的国际化现状进行分析，分析包括我国自主品牌汽车国际 化产生的诸多问题，并通过建立模型对其国际化营销进行了分析，在此基础上着重探讨 了自主品牌汽车国际化营销战略中的成长战略，接着，对自主品牌汽车国际化营销的策 略也做了研究，最后针对于我国自主品牌汽车国际化营销所产生的问题提出了促进自主 品牌汽车国际化营销的建议。 关键词：自主品牌；汽车；国际化营销 －I－ 我国自主品牌汽车国际化营销问题研究 ResearchofOurCountryIndependentBrandCars InternationalMarketing Abstract In recent years, with Chinas independent brand automobile enterprises begin to take hold in the domestic market, more and more enterprises begin to march to the international market, the status is caused wide attention. But the difficulty is very big to enter the internationalmarket, allkinds ofproblems anddifficulties alsoemerged.Inthispaper, inlight of the present condition of the independent brand cars in China and abroad appear problem, and the internationalization measures are studied and summarized, on the basis of enterprise internationalization management related theory, independent brand automobile marketing internationalizationhasbeen studied. Papers on current situation of the internationalization of our country independent brand cars, analysis including the internationalization of our country independent brand cars produced by many problems, and by establishing the model of the international marketing is analyzed, and discussed in this paper on the basis of the independent brand automobile internationalized growth strategy of marketing strategy, and then, the independent brand automobile international marketing strategy is also studied, finally for our country independent brand cars produced by international market