从团购现象看人际传播的特点.docVIP

从团购现象看人际传播的特点 摘 要 人际传播是人类传播活动中最古老、也最基本的形式，一切其它形式的传播都无不以人际传播为基础，都是人际传播的某种延伸或变形。伴随人类社会的形成发展，人际传播也经历着不断的变革。推动这种日趋复杂变化的，正是承载人际传播的媒介。 网络团购是一种C2B（Consumer to Business）的模式 ：消费者在网络上组团并与商家进行谈价和交易，而团购网站起到中介人的作用。因此，这种交易方式既适用于有商品的一方以较低的批量价格销售，也适用于有共同需求的人群要求分享折扣与集体购买。 与此同时，网络团购的特写式商品展示、成交时间限制、较低价格折扣、搜索式匹配等形式都极大地吸引了网络团购用户的眼球，易激起他们的参团欲望。 本文针对近来来新兴的团购现象看人际传播的特点。文章主要分为四个部分，第一部分为引言，简单介绍研究背景。第二部分为相关理论概述。介绍了传播学的相关知识，和网购的相关概念。第三部分重点分析了传统人际传播的特点和网络时代中人际传播的特点。第四部分重点针对团购人群，分析其人及传播中所体现的特征。 关键字： 网络团购，人际传播，群体信息 Abstract Interpersonal communication is the oldest human communication activities, is also its most basic form, all other forms of communication are all based on interpersonal communication, interpersonal communication are some kind of extension or deformation. Accompanied by the formation and development of human society, interpersonal communication is also undergoing constant change. To promote this growing complexity of change, it is carrying the medium of interpersonal communication. Buying Online is a C2B, (Consumer to Business) mode: the consumer groups on the network and talk about price and trading with merchants, and buy site to play the role of intermediaries. Therefore, this transaction for both bulk goods at a lower price sales, also applies to the common needs of the population asked to share discounts with collective purchase. At the same time, close-up of networks buy merchandise display, transaction time limit, low price discounts, search matching and other forms are greatly attracted the eye of Buying Online users, easy to arouse their desire to Staff Committee. Characteristics spread the occasion recently to the emerging phenomenon of buy Man. The article is divided into four parts, the first part of the introduction, a brief research background. The second part is divided into an overview of the theory. Dissemination of the relevant knowledge, and the related concept of online shopping. The third part analyzes the characteristics of interpersonal transmission of