[本科毕业论文]日记概念馆网站建设与推广-管理学学士.docVIP

Abstract Nowadays, the Internet is no longer novel for enterprises. With the rapid development of the Internet, network has become a part of peoples lives. Enterprises need to promote their own in an easier and more efficient way in order to promote their further development. In this way, setting up websites has become a necessity for the enterprises. To set up multifunctional websites is an imperative strategy. They can deal with products promotion, customer relationship management, content arrangement and online sales. This paper describes the website construction and promotion of “A Diary on Living Conception” and discusses the implementation on website content analysis, website interface design and database design. Website construction can be divided into two parts: the foreground view and background management. Users can browse through the front desk to get the brief introduction, new activities, product information and enterprise new events. Background management can arrange the display of the foreground, for example, to release new offers and products, to remove the outdated product information and to update the website content. Key Words：Website Construction，Website Promotion，ASP.NET，Foreground View Background Management 1．绪论 1.1 设计背景 在Internet飞速发展的今天，互联网成为人们快速获取、发布和传递信息的重要渠道，它在人们政治、经济、生活等各个方面发挥着重要的作用。Internet上发布信息主要是通过网站来实现的，获取信息也是要在Internet“海洋”中按照一定的检索方式将所需要的信息从网站上下载下来。网站建设在Internet应用上的地位显而易见，它已成为机关、学校、企事业单位、甚至进入寻常百姓家的信息化建设中的重要组成部分，从而倍受人们的重视。 企业的最终目的是拥有更多的客户，提高企业的营业额。通过网站，该店进行全面宣传。日记概念馆为了更好的宣传推广，提高知名度，更快地让顾客了解该店的最新信息，最新产品，构建日记概念馆网站。展示日记概念馆的风格、优点与特色，发布该店的最新活动与新产品等信息内容，使更多人了解该店，增强该店的宣传推广，提高该店的知名度。在Internet网上，让顾客随时随地与企业沟通联系，提出问题及建议，互通意见想法，该店也能更快的进行相应的改善。 1.2 开发工具的选择及介绍 1.2.1 Dreamwaver Dreamweaver是美国MACROMEDIA公司开发的集网页制作和管理网站于一身的所见即所得网页编辑器，它是第一套针对专业网页设计师特别发展的视觉化网页开发工具，利用它可以轻而易举地制作出跨越平台限制和跨越浏览器限制的充满动感的网页。 Dreamweaver可以用最快速的方式将Fireworks，FreeHand，或Photoshop等档案移至网页上。使用检色吸管工具选择荧幕上的颜色可设定最接近的网页安全色。而且Dremweaver只要单击便可使Dreamweaver自动开启Firework或Photoshop来进行编辑与设定图档的最佳化。使