戴尔公司SWOT分析.ppt

American cities and tax policy Direct marketing model 50% Internet 亚洲PC市场需求 Conclusion In global PC market，HP, Dell and Lenovo are regarded as the top3. It is uncertain that who will be the best in the future. To Dell, what matters most is to do something more to improve itself. Especially after the explosion gate, Dell has to try its best to rebuild its reputation in consumers’ heart. The business world is full of fierce competition, he who laughs last laughs best. * * * Contents A Introduction B Explosion Gate C SWOT D Conclusion Introduction 1984 1993 1999 2010 Established; desktop PCs, servers, and networking products, storage, mobility products, and software and peripherals Entered into Chinese market Replaced Compaq(康柏电脑) the biggest computer seller and supplier of personal computer system in America FY2010 recorded revenues :$52,902 million , 13.4%(FY2009) net profit :$1,433 million, 42.2% (FY2009) Diagram 2 Diagram 2 A car was burnt An ancient house was burnt “Explosion Gate”(2006) Meeting in Japan 70% net citizens say no to Dell computer 70% 17.22％ 13.47％ 69.32％ No more purchase Continue to buy Neutral Credit Crisis Strategies Strategies attitude towards different culture act quickly and complete the communication mechanism image overhaul and regain reputation Weakness Credit Crisis Lack Experienced Staff Consumer PC Market Emerging Market Consumer PC Market Dell Top Consumers 90% HP 2002 Compaq SME and PC 10% PC Consumers Mobile Entertainment Zero Inventory Strength Price Advantage Market Share 2 4 1 Customer Service 3 Diagram 2 Diagram 3 Diagram 2 Diagram 3 Middlemen Reduce cost 15%-20% Direct marketing model 1 2 3 4 The slowing down of economic growth. The personal computer industry is in very fierce competition Retail computer stores are usually not loyal to a pa