企业公关危机分析.docVIP

摘　　要 随着社会的发展、经济体制的完善、生活水平的提高，人们对企业的产品与服务的要求也越来越高，企业间的竞争也越来越激烈，企业的公关危机问题也备受关注。其实，企业更关注的是如何预防、解决公关危机，建立良好的危机管理机制。本文以公共关系学及相关的理论为基础，借鉴各企业的公关危机经验的研究和讨论，从公关危机入手，分析其现状，总结成因，试图预防和解决企业公关危机的有效方法及构建良好危机管理机制的关键。 论文的主体共分为三个大部分，按照“提出问题、分析问题、解决问题”的论述方式，理论与实际相结合，对企业公关危机问题进行研究。 第一部分通过对企业公关危机的分类、企业公关危机的特点两个方面描述了企业公关危机的现状。 第二部分从第一部分对企业公关危机的现状相关描述，从企业的内部环境和外部环境因素等方面对企业公关危机进行分析，试图找出问题存在的原因。 第三部分针对前两个部分，提出相应的解决方法及预防方法。 关键词： 危机 公关危机 企业 公共关系 Abstract ?? ??With the development of society, the perfect economic system, improvement of living standards, people-to-business products and services have become more sophisticated, competition among enterprises has become increasingly intense, crisis public relations companies are also of concern . In fact, companies are more concerned about how to prevent and solve public relations crisis, the establishment of good crisis management mechanism. In this paper, public relations and related theories, learn to study and discuss the various corporate public relations crisis experience, starting from the public relations crisis, analyze their situation, summarize the causes, prevention and effective method of attempting to corporate PR crisis and build a good solution to the crisis key management mechanisms. Main thesis is divided into three parts, according to ask questions, analyze and solve problems exposition way, combining theory and practice of corporate public relations crisis research. The first part of the corporate PR crisis classification, characteristics of both corporate PR crisis describes the status of corporate public relations crisis. The second part of the first part of the status quo of corporate public relations crisis related description, from the aspect of the enterprises internal and external environment factors such as the analysis of corporate public relations crisis, trying to find out why the problem exists. The third part for the first two parts, propose appropriate solutions and prevention methods. Keywords: