WordPay：澳大利亚购物行为：千禧一代对比婴儿潮一代.pptxVIP

IntroductionSnapshot of the MarketMillennials viewBaby boomers viewTop tips for targetingBeyond the checkoutFind out moreS H OPPI NG B E H AV I OR IN A U STR A L I A THE MI L L E NN I A L /B A B Y BO OMER VI EW Introduction Snapshot of the Market Millennials view Baby boomers view Top tips for targeting Beyond the checkout Find out moreIntroductionSnapshot of the MarketMillennials viewBaby boomers viewTop tips for targetingBeyond the checkoutFind out moreWe’re all familiar with the concept of payments and how buying behavior changes by country. But how does the shoppers age and gender impact payment preferences?We surveyed 20,000 respondents in 10 countries - Australia, China, Japan, USA, Mexico, Brazil, UK, Netherlands, Germany, France - to find out! Here we share insights on Australia.A U S T R A L I A Explore this interactive report and gain insight into regional shopper behaviorIntroductionSnapshot of the MarketMillennials viewBaby boomers viewTop tips for targetingBeyond the checkoutFind out moreSnapshot of the marketPopulationMarketeCommerce readinessPayment profile30% 20% 10% 0Alternative payment usage in eCommerce0-1718 -3435 - 5555+Age breakdown of the Australian populationAustralias total population is 23 million, and it’s ranked the 52nd most populous country in the world.?IntroductionSnapshot of the MarketMillennials viewBaby boomers viewTop tips for targetingBeyond the checkoutFind out moreSnapshot of the marketPopulationMarketeCommerce readinessPayment profile$1TrillionGDP 2014Australia’s economy is still a relatively small market compared to the likes of China. But growth is strong, especially since the global economic crisis, when it was an important market for foreign investment.Alternative payment usage in eCommerce12th13th+2.5%Ranked economy in the worldRanked ease of doing businessGDP growth rate?IntroductionSnapshot of the MarketMillennials viewBaby boomers viewTop tips for targetingBeyond the checkoutFind out moreSnapshot of the market