创造多通路营销研讨会.pptVIP

創造企業新一代完全行銷通路的關鍵技術 陳立偉 博士 INTERSHOP 2004.02.18 Business Models Best Practices Business Processes of Multi-Channel Sales  Unified Commerce Management Unified Commerce Management Unifies buy-side and sell-side e-commerce processes with content management Unifies e-commerce processes across disparate business units, markets, countries, applications systems Unifies internet self-service capabilities with other channels Unifies and automates the integration of e-commerce processes and technologies along the value chain Single system and servicesfor multiple collaborating commerce sites Secure, scalable, high-performing, business process system Ready-to-run commerce applications Powerful system, application and business process management Collaboration Request and Response Model Collaboration Platform Well-established XML and Java standards Easy to configure pipeline for any marketing programs Easy to integrate with other professional software Clustering Load Balance Fail over handling Multi-Language Multi-Currency support Modulized Unified Commerce Management Auxiliary Tool: Virtual Pipeline Management E-Commerce business model/logic developing is what we should concern. VPM is the tool to translate business logic into system executable program. Each client request, sent to system invokes the execution of a Pipeline. Pipelines implement business logic (business processes) as a chain of Pipelets (Java code), as small functional steps Control nodes to control the process flow Interaction nodes, that define the response sent back to the client (Templates) Pipelines may call other pipelines during the request handling Virtual Pipeline Management About Intershop Founded in 1992 300+ Enterprise Customers 500 Employees 15 World-wide Offices Global Implementation Partners Blue Chip Intershop Customers High-Tech Manufacturing Retail Consumer Goods Automotive e網打盡 - 創造多通路銷售研討會 * Database B2C e-commerce B2C e-commerce Personalization On-line marke