燕京啤酒并购惠泉啤酒案例英文.ppt

The Mergers and acquisitions of Yanjing beer and Huiquan beer The definition of Mergers and acquisitions. Mergers and acquisitions (abbreviated MA) is an aspect of corporate strategy, corporate finance and management dealing with the buying, selling, dividing and combining of different companies and similar entities that can help an enterprise grow rapidly in its sector or location of origin, or a new field or new location, without creating a subsidiary, other child entity or using a joint venture. Why the companies want to enter into these deals of MA. From ancient time to now，the nature of busniessman decided that the most important thing in their heart is make more money，Benefits of Mergers and Acquisitions are the main reasons for which the companies enter into these deals. Mergers and Acquisitions may generate tax gains, can increase revenue and can reduce the cost of capital. can generate cost efficiency through economies of scale, can enhance the revenue through gain in market share and so on. The brief introduction of Yanjin 1980 found in Beijing 1989-1993: increase 50,000 tons each year; complete the transformation to a large-scale brewery; 1994-1998: increase 100,000 tons each year; complete the transformation to a large-scale beer enterprise group; 1999 to now: increase over 300,000 tons each year; complete the transformation from a regional enterprise and brand in Beijing to a nationwide large-scale enterprise and nation-famous brand. The brief introduction of Hunquan 1983:found in Fujian 1989—1996:become the model of medium and small enterpprise in the same sector ;increase techonology input; expand the scales of production . 1991——1996：successfully achieve three technical expansion construction of 15000 tons to 30000 tons,30000 tons to 60000tons and 60000 tons to 100000 tons respectively; the yearly total output broke the record of 100000 tons ;creat the new era of collection busniess of brewery industry in the province 1997——2000;establish the s