marketing plan 豪生酒店开业市场方案.docVIP

市场计划 Subject: 竞争酒店分析 豪生国际酒店集团（中国） 编号： SM4001 部门： Sales and Marketing 项目： 客房 – 竞争分析 日期： 2002，7月 页码： 1 - 1 SITUATION ANALYSIS: ROOMS – COMPETITIVE ANALYSIS Fill in the following information for your hotel and each of your major competitors. Our Hotel Hyatt Regency Competitor 1 Shangri-La Competitor 2 Sheraton Xi’an Competitor 3 ANA Grand Castle Competitor 4 Type of Hotel Business Travel / Business Travel / Business Travel Travel Address 158 Dong Da Jie, Xi’an 8 Chang Le Road West 262 Feng Hao East Road 12 Xi Duan Huang Cheng Phone (029) 7231234 (029) 3232981 (029) 4261888 (29) 7231800 Financial/Statistical Number of Rooms 404 423 438 335 Annual Occupancy 60.92% 68.42% 61% 66.58% Business Mix % Group Business 10% 10% 15% 10% Group Leisure 40% 50% 55% 60% Individual Business 30% 30% 15% 20% Individual Leisure 20% 10% 15% 10% Average Rate 543RMB 512RMB 479RMB 417RMB Rate Structure (In season/ off season) Single / 1328 / 13