滨水开发实践--澳大利亚悉尼港区.ppt

Peter Alward Director L.J. Hooker Global Retail Services Australia and Asia Pacific SHFA’s Role in Government: Place Management of SHFA owned property Management of other Government Properties Place Development of new Precincts Marketing of SHFA Precincts and Sydney Statutory and Master Planning Provide a Financial Return to Treasury Created more than 9 hectares of parkland in Pyrmont and Ultimo Creates employment for over 52,000 people Attracts 9 million visitors to The Rocks and 16 million visitors to Darling Harbour annually (1999/2000) Markets and organizes major events including New Years Eve and Australia Day celebrations with over 500,000 people attending each event Creates a total economic contribution to Australia of almost AUD $9 billion (1999/2000) Is self funding and provides a dividend to the NSW State Government PLACE DEVELOPMENT DIVISION Major Projects Management Development of New Precincts The Rocks Heritage PLACE MANAGEMENT DIVISION Statutory Development Assessment Urban Design LEP and Master Planning Heritage Management Capital Works Facilities and Operations Project Services Marketing and Communications Ministerial Liaison Events Creation and Management Sydney Visitor Centres Education Marketing Community and Stakeholder Relations Visitor Research EVENTS The Rocks $2,276,000 Darling Harbour $2,369,000 Total Budget $4,847,000 COMMUNITY AND COMMERCIAL EVENTS BUSINESS FINANCIAL SERVICES Property Management Commercial Businesses Managed Places Finance IT Corporate Governance GENERATING INCOME 2003/04 Property Management - $37.2m Land Sales - $27m Commercial Businesses - $74m Rocks Markets - $1.6m Marketing Promotions - $1m Events - $1.1m Visitors Centres - $1.5m DARLING HARBOUR SNAPSHOT Initial $1b cost About 42 Hectares 8 Major hotels 5000 car spaces 2000 restaurant seats 24 million people movements per annum Aquarium, IMAX, Chinese Gardens, Casino, Maritime Museum Sydney Convention Exhibition Centre Scarcity of o