A1600-市场广告投入产出分析.pptVIP

DYD(A1600) Launch Marketing Analysis Sept, 2008 DYD 360 Launch Plan in Q3’08 TVC $1.86M National coverage with top markets focus , 500 GRPs in top4, 320 GRPs in top 15 markets. 30sec and 15sec versions, on air from Jul 7, 3weeks OOH $1.2M 24 mkt BS; 21 mkt BB; NJ subway; BJ LCD and lift poster Jul-Aug Viral product placement in TV programs $300K Product placement on target TV programs; BJ/SH office LCD From Jul 7 Prints $380K 26 titles, focus on biz, financial, inflight titles Jul Internet $300K Display ad in portal high end website, SEM co-op with Baidu. Jun. – Aug. PR $190K media wor