Adobe_2016年北美广告需求报告_Advertising Demand Report 2016- North America.pptxVIP

下载本文档

1
0
约1.18万字
约 27页
2017-12-14 发布于浙江
举报
版权申诉

Adobe_2016年北美广告需求报告_Advertising Demand Report 2016- North America.pptx

1、原创力文档（book118）网站文档一经付费（服务费），不意味着购买了该文档的版权，仅供个人/单位学习、研究之用，不得用于商业用途，未经授权，严禁复制、发行、汇编、翻译或者网络传播等，侵权必究。。
2、本站所有内容均由合作方或网友上传，本站不对文档的完整性、权威性及其观点立场正确性做任何保证或承诺！文档内容仅供研究参考，付费前请自行鉴别。如您付费，意味着您自己接受本站规则且自行承担风险，本站不退款、不进行额外附加服务；查看《如何避免下载的几个坑》。如果您已付费下载过本站文档，您可以点击这里二次下载。
3、如文档侵犯商业秘密、侵犯著作权、侵犯人身权等，请点击“版权申诉”（推荐），也可以打举报电话：400-050-0827(电话支持时间：9:00-18:30)。
4、该文档为VIP文档，如果想要下载，成为VIP会员后，下载免费。
5、成为VIP后，下载本文档将扣除1次下载权益。下载后，不支持退款、换文档。如有疑问请联系我们。
6、成为VIP后，您将拥有八大权益，权益包括：VIP文档下载权益、阅读免打扰、文档格式转换、高级专利检索、专属身份标志、高级客服、多端互通、版权登记。
7、VIP文档为合作方或网友上传，每下载1次，网站将根据用户上传文档的质量评分、类型等，对文档贡献者给予高额补贴、流量扶持。如果你也想贡献VIP文档。上传文档

Adobe_2016年北美广告需求报告_Advertising Demand Report 2016- North America

Advertising Demand Report 2016: North AmericaAdobe Digital Insights? 2016 Adobe Systems Incorporated. All Rights Reserved.MethodologyAnalysis of aggregated and anonymous data – 800 billion visits to 800 North American websites (Jan. 2013 – June 2016):North American companies in select industries: Media Entertainment, Retail, Travel, Finance, Automotive, and HealthWebsites classified into segments based on change in number of website visits over the past three yearsGrowth Websites: Visits increased between Q2 2013 and Q2 2016Shrinking Websites: Visits decreased between Q2 2013 and Q2 2016Survey of 1,000+ U.S. consumers, covering their perceptions and preferences around digital advertising and ad blocking (conducted mid-August 2016)Ad-blocking statistics courtesy of PageFair, based on data through June 2016, including number of blockers installed across 21 countries on desktop and mobile devices? 2016 Adobe Systems Incorporated. All Rights Reserved.Key InsightsGiven Internet saturation in the U.S., organic website traffic growth is reaching an end – cross-channel advertising can help drive engaging experiences and entice visitorsLong-term ad strategies increase revenue in North America; ad channels deliver more smartphone trafficConsumers believe ads are improving and can be effective, but marketers still have more work to do (Survey)Highly personalized and consistent ads across channels offer advertisers an opportunity to counter ad blockers and avoid losing 23M U.S. consumers to desktop ad blockers over the next few years (PageFair Data)? 2016 Adobe Systems Incorporated. All Rights Reserved.3North American Internet Traffic has Reached SaturationWebsite traffic has only grown 0.1% over past 42 months (CAGR)3 out of 4 people already access the Internet (Source: Internet Live Stats)Traffic increases due to Internet penetration have evaporatedRegionInternet Penetration of Top 20 EconomiesKey CountriesPenetration and Annual GrowthNorth America77%United States88.5%, +