Digital IQ Index ：China 2012.pdfVIP

® exCerpTfrom the 2012 digital iQ index : China To access the full report, contact membership@L2ThinkTank.om December 18, 2012 SCOTT GALLOWAY NYU Stern dOuG GuThrie The George Washington School of Business China Distribution of this report violates copyright, trademark and intellectual property laws. © L2 2012 L2ThinkT Co-hosted by: NYC FOCuS 2013 JANuA rY 24, 2013 | NY u ST erN This half-day, three module clinic hosted at NYU Stern will look at opportunities and trends that brands will face in 2013. Topics include China, the Changing Landscape of Retail, and The Enterprise Effect. Industry experts will discuss new opportunities for prestige brands in China, brand case studies will highlight effective strategies of dealing with trends in retail and L2 will present data on how the Enterprise Effect can be a friend and a foe to prestige brands. Tentative Agenda MODULE 1: China MODULE 2: Changing Landscape of Retail MODULE 3: The Enterprise Effect (featuring) (featuring) (featuring) Scott Galloway SapientNitro presents Connected Experience: Maureen Mullen FoUNdER a GLIMPSE INTo ThE hIGhLY PERSoNaLIzEd dIRECToR oF RESEaRCh adVISoRY L2 ShoPPING ExPERIENCE