2 询盘案例.doc

Chapter II 询盘案例 一、买方询盘案例进口商：James Taylor Co., Ltd President: James Taylor 出口商：Shanghai Import and Export Corp. 28 Suzhou Road, Shanghai China James Taylor Co., Ltd 从中国贸易指南了解到Shanghai Import and Export Corp.的情况，得知该公司是经营中国产化纤品的进出口公司。 James Taylor Co., Ltd的业务人员向Shanghai Import and Export Corp.发出询盘，希望了解Shanghai Import and Export Corp.的基本情况、交易条件及相关资信情况，同时希望获取Shanghai Import and Export Corp.所经营的中国产化纤品的最新价目表及附图片的产品目录。 Sample letter： September 13, 200 Shanghai Import and Export Corp. 28 Suzhou Road, Shanghai China Gentlemen: Seeing your advertisement in the China Trade Directory, we ask you kindly to send us as soon as possible the latest price list of Chinese synthetic fiber goods, with the lowest quotations, together with an illustrated catalogue. We shall be pleased to have you inform us of your best terms and conditions, and also your reference. We are looking forward to receiving your immediate reply. Yours truly, James Taylor Co., Ltd James Taylor President 二、卖方询盘案例 进口商：Wills Fashion Clothes Ltd. 10788 West Street New York U.S.A. 出口商：Guangdong No. 1 Power Foreign Trade Company Ghuangzhou China General Manager: Zhang Qing Guangdong No. 1 Power Foreign Trade Company从商会得知Wills Fashion Clothes Ltd.的联系方式，并了解到Wills Fashion Clothes Ltd.经销纺织品，故发出询盘函，期望能与Wills Fashion Clothes Ltd.进一步磋商。 同时，Guangdong No. 1 Power Foreign Trade Company也对自身的情况进行了介绍，该公司是一家国营独资公司，专门从事纺织品的进出口业务，一贯的服务宗旨为：与各国客户进行平等贸易，加强友谊，促进业务往来，互利互惠。 以Guangdong No. 1 Power Foreign Trade Company业务人员的身份向Wills Fashion Clothes Ltd.发出询盘函，表达进一步接触、磋商的意愿。 Sample letter： December 2, 200 Wills Fashion Clothes Ltd. 10788 West Street, New York U.S.A Gentlemen: We are indebted to the Chamber of Commerce for your address. We were informed that you are in the market for textile products. It is on this subject that we approach you today in the hope of establishing mutually beneficial trading relations. We are a state-funded corporat