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Chinese cosmetics market analysis 11级工商管理2班（117）纪梦桐Melissa1166022212012.12.2Abstract:Nowadays, a growing number of cosmetics enterprises pay more attention on for development of various cosmetics. All kinds of new products in nursing, maintenance, cosmetics and so on emerge endlessly to follow new direction in international cosmetics market. ‘Green, natural and environmental protection’ has become a mainstream voice in global nondurable consumer goods industry such as cosmetic and food. Therefore, securities, non-toxic side effects of leaf alcohol and ester perfume will become new favorite in Chinas cosmetics industry. Chinese pure makeup supplies market is far from saturated. Though more and more young and middle-aged women chase makeup fashion in the city, most of the populations do not makeup in China. At present, our country has become the most potential cosmetic market all around the world. With Chinas rapid economic and sustainable growth, the cosmetics industry has also become one of the fastest growing industries national economies of our country at the same time. Although the competition is so strong, China, a quite good market, still attracts more multinational enterprise to join into.Keywords: market analysis China cosmeticsContents1. Introduction 41.1 Market capacity of cosmetic products 41.2. Cosmetics industry analysis41.2.1 Annual growth rate of sales of cosmetic products 41.2.2 Development direction of cosmetics industry Development direction of cosmetics market Research and development direction of cosmetic products42. Market competition condition analysis of cosmetics industry52.1 Competition condition of cosmetics market52.2 Main sales channels of cosmetic products52.3 Competitors analysis of cosmetics industry62.3.1 Basic data of main production enterprises of cosmetics industry62.3.2 Management strategies of main cosmetics brands83. Condition of consumption of cosmetics market84. References85. Appendix91. IntroductionNowadays, a growing number o
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